Back in the 90s, in the picturesque valley across the Lidder river in Pahalgam, Ibrahim Raina started a small tourism business to cater to the growing number of people from across the world who wanted to visit and explore his homeland of Kashmir. Travellers came with high expectations, and he wanted to ensure each one of them returned home with a smile on their face and a heart full of unforgettable memories.
What started off as a part-time thing for Ibrahim, eventually grew to become one of the most coveted and respected travel companies in all of Kashmir. One of the foremost authorities in the field of adventure and leisure travel, the brand’s reputation is founded on its eco-friendly sustainable travel policies and a unique insight into the authentic local traditions of this culturally-rich valley.
Ibrahim and his team have been hosting travellers from across the world at our homes in Kashmir for over 3 decades now. Our customers have testified time and again by sending their near and dear ones to travel with us. We are here for you, whenever, wherever, at all times.
The people in Kashmir are some of the warmest people you would meet on your travels - ones who wouldn’t think twice before inviting you to the comforts of their home for a cup of hot kahwa, ones who would take care of you like another family member and ones who would go the extra mile to ensure you have the most memorable time in their beloved abode. When you travel with us, you contribute to the well-being of the local community.
Ibrahim, a trek leader himself with decades of experience, personally manages purchases and maintenance of custom made state-of-the-art trek and camping equipment that can sustain the challenges posed by the Himalayan wilderness in the valley.
Our team of highly trained and experienced guides, trek leaders and staff members are local Kashmiris who ensure your vacation is more cosy, comfortable and relaxing than you would expect. Their passion for work, dedication to customer service and love for their beautiful homeland ensures you get the most professional services and the warmest hospitality.
Tourism in Kashmir faced a major blow in the early 90s due to terrorism and infiltration. With the efforts of the local community as well as the tourism shareholders, the situation has improved a lot in the last few years.
Today, Kashmir can be seen bustling with tourists at all times of the year with accommodations booked out weeks in advance during the peak seasons. Family and leisure tourists, adventure and thrill seekers, spiritual and religious tourists - both from India and international markets, are now visiting Kashmir, for all that it has to offer.
